You see a long line in Hall 1.1 at Creativeworld and wonder what people are waiting for? Well, for the next workshop at the Creative Academy, of course! The 40 seats in the Academy area are much sought-after. This is where trade visitors can experience and learn the latest creative techniques, materials and products from national and international Creativeworld exhibitors.

The Creative Academy is often referred to as the heart of Creativeworld. And it rightly bears this title, as the great demand for the workshops shows. "The industry meets at the Academy and tests the manufacturers' new products, exchanges ideas and gives impulses and suggestions. Because being creative together is what Creativeworld is all about. It gives it the lively, colourful and enterprising flair that makes it the world's most important DIY event of the year", says Eva Olbrich, Director Creativeworld and Christmasworld.

Martina Lammel, DIY designer, book author and TV personality, has been with the Academy from the very beginning and will be leading the creative workshop programme at the 2023 event together with Dorina Nowotny, social media coach and blogger. "After such a long break, I am particularly excited about the Creative Academy and look forward to being able to accompany the workshops again as a moderator and to meeting the familiar faces of the industry, but also the Creativeworld team," says Martina Lammel. "What's new for me is that the team has been strengthened by Dorina Nowotny, whom I met at Creativeworld in 2019 and was able to inspire to join me in supporting the workshops. That's a great thing, because it gives me time to look at the exhibition myself again after years."

Numerous exhibitors have already registered for workshops on their new products. Marabu, for example, will be presenting its YONO marker. Under the motto "Acrylic meets YONO", unique works of art will be created with acrylic paint and YONO marker. The marker creates fascinating possibilities for more highlights and effects on acrylic. On the theme of FIMOair - no bake JUST MAKE! Staedtler will be presenting its air-drying modelling clay that sets without baking. And the US company Polyform Products will show workshop participants how to make earrings from Sculpey polymer clay. Here, the popular terrazzo trend is taken up. Different techniques will be presented, and the finished earrings can be taken home afterwards.

The Creative Academy will take place on all four days of the fair from 11 a.m. to 4 p.m. in Hall 1.1, Stand D81. You can find out about the individual workshops in the Creativeworld event calendar from January in the run-up to the event. The calendar will be updated regularly. creativeworld.messefrankfurt.com/events

It will not be possible to register for the workshops in advance.

From February 2023, Creativeworld will be held at the Frankfurt exhibition centre at the same time as the leading international consumer-goods fairs Ambiente and Christmasworld.

Click here for Creativeworld website.